Leading 3C digital company UGREEN into outdoor energy storage

BYD and UGREEN collaborate on portable energy storage

In addition, the first outdoor power supply jointly developed by BYD and Lvlian will also be launched in the near future.

It is reported that the UGREEN outdoor power supply is named “Xingchen” series. The first GS600 has a capacity of 680Wh and a power of 600W. This power supply provides a wealth of interfaces and can meet the needs of 9 devices to use electricity at the same time. Its lithium iron phosphate battery has a cycle life of up to 3,000 times, which is 6 times that of traditional outdoor power supplies.

The experimental data shows that in the state of the new battery of the outdoor power supply, the product battery can continue to be used after 3000 cycles, only the battery capacity decreases (still > 80%), which is also the normal use of lithium batteries. According to the data, UGREEN has been deeply involved in the digital industry for decades, and has a wide range of product categories, including digital charging, electronic storage, and audio-visual peripherals.

It should be noted that, according to the official website, on June 2, 2022, the UGREEN GEM IPO has been accepted. From 2019 to 2021, UGREEN’s revenue will be 2.045 billion RMB, 2.738 billion RMB and 3.446 billion RMB respectively, with an average annual compound growth rate of 29.80%. The gratifying performance has also attracted the attention of institutions such as Hillhouse Capital.

As the saturation of the digital industry gradually increases, and the energy storage track continues to heat up, UGREEN boldly entered the energy storage market and added more outdoor energy storage projects.

3C digital companies fully enter the outdoor energy storage track

The energy storage track exploded, attracting more than one UGREEN company. According to statistics, at present, dozens of well-known companies in the 3C digital industry have fully entered the energy storage track.

PISEN

Founded in Shenzhen, China in 2003, PISEN has become a leading company in China’s 3C smart mobile peripheral products. Its products are mainly developed around mobile phones, tablets, smart TVs, power support, audio and video playback, smart storage and other fields. Production.

In recent years, facing the emerging outdoor energy storage market, PISEN has launched outdoor power products with a capacity of 622Wh and a power of 600W, using automotive-grade batteries, it can directly supply power to products such as car refrigerators and fans, as well as basic mobile phone charging ports and fast charging ports.

ROMOSS

Founded in 2012, ROMOSS is an innovative technology enterprise that designs and sells smart power products. Up to now, the products have covered more than 120 countries and regions in the global market, and the annual shipment has reached more than 50 million pieces.

In July 2022, ROMOSS released a new outdoor power supply Thunder series, including three main products. In terms of output power, the ROMOSS Thunder series uses the R-MAX multiplier drive technology to nearly double the established power of the outdoor power supply. Among them, the RS1000 product has a power of 1000W and a capacity of 933Wh. Compared with the traditional outdoor power supply on the market, it is larger and has a longer battery life.

ANKER

As a well-known mobile power supply manufacturer, ANKER will have greater advantages in entering the field of outdoor energy storage. Since 2021, ANKER has rapidly launched a variety of mobile energy storage products with the help of its accumulation in the charging field. In the first half of this year, the company launched the flagship Anker757 (PowerHouse1229Wh) product, which is the first time the company has entered the one-motion energy storage market with a power of more than 500W. This product uses high-performance lithium iron phosphate batteries and HyperFlash ultra-fast recharge technology to provide users with a safe and long-lasting power supply solution.

At previous exhibitions, ANKER launched two outdoor power products, namely PowerHouse 200 with built-in 57600mAh battery and AC maximum output power of 100W, and PowerHouse 100 with AC 110V inverter output and 45W USB PD bidirectional fast charging. Recently, ANKER said in the investor interaction platform that the company will continue to invest in the field of mobile energy storage in the future, and also make corresponding technical reserves for household energy storage and other fields.

ARUN

ARUN is a large-scale communication digital product company integrating R&D, manufacturing and sales. Its customers are located in more than 50 countries around the world, and it is the foundry of many enterprises. Its products include consumer batteries, chargers and more.

For a company like ARUN that has accumulated technical experience in battery cells, it is not difficult to enter the energy storage track. Since a few years ago, ARUN has been making efforts in the outdoor power supply market and has successively launched a series of new products.

At the same time, in order to solve the core problem of outdoor power supply products, ARUN has invested heavily in the research and development of 18650 batteries and battery pack projects.

Baseus

Baseus was established in 2011. After decades of accumulation, the company has become a leading enterprise in China’s consumer electronics industry. At present, the company has established 11 complete product lines, including games, music, lighting, car products, home appliances and other categories of products.

In 2020, Baseus began to enter the outdoor power supply industry. Its first product is a portable PES car start-up outdoor power supply, which mainly includes two functions of emergency ignition and energy storage charging. The battery pack capacity is 16000mAh, supports ultra-large rate discharge, and has a maximum peak starting current of 1600A.

In April this year, Baseus released an outdoor digital energy storage power supply, using the same level of Tesla lithium iron phosphate battery, the highest rated power of 600W, the battery capacity of 180000mAh. Its interior consists of six modules: “inverter module + charging module + DC module + protection module + BMS module + Bluetooth module”. It is the world’s first outdoor power supply that adopts modular design and digital power technology.

In addition to the above-mentioned companies, well-known digital companies such as YOOBAO, REMAX, HOCOTECH, AOHAI China, SZQWAY, Jinxiang, OPAQI, etc. in the 3C digital field have successively entered the field of outdoor energy storage to accelerate the market layout.

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Outdoor energy storage market is maturing rapidly

The explosion of the outdoor energy storage market is an inevitable phenomenon of the rise of the energy storage industry. From the perspective of the terminal market, in the context of more and more consumers paying attention to outdoor life experience, especially in the post-epidemic era, many countries have unblocked and many people have gone out to play, and the rapid increase in the demand for outdoor energy storage power sources has become inevitable.

Data shows that at present, the market demand in the United States, which is mainly based on outdoor camping, and the Japanese market, which is mainly based on household backup power, account for 47% and 30% of the global market respectively. The penetration rate of outdoor activities among American residents is high, and the number of people participating in outdoor activities every year is more than 48%.

The United States will account for 47.3% of the global application side in 2020, of which about 800,000 units will be shipped in the field of outdoor activities, less than 100,000 units will be shipped in the emergency field, and about 100,000 units will be shipped in other application fields.

In China, the outdoor power supply industry has grown at a rate of over 300% in the past three years. Although the Chinese market started late, the Chinese market has a huge consumer population and increased consumption capacity. It started late but the market matures quickly. Since the rapid development of the market, many companies in China have entered the outdoor energy storage track one after another. According to statistics, more than 100 companies in China have entered this field.

The current market competitors are mainly divided into three categories: First, professional energy storage power companies, represented by one of top 100 portable power station companies Jackery, EcoFlow, BLUETTI, Chipu Keda, Huamei Xingtai, etc.; The second is lithium battery companies, represented by SUNWODA, DBKBATTERY, Cham Battery, BETTER POWER, etc.; The third is consumer electronics brands, represented by ANKER, YOOBO, NEWSMY, Baseus, AIGO, PISEN, etc.

In terms of technical route, the data shows that in the global portable energy storage lithium battery shipments in 2021, ternary lithium battery account for 56%, lithium iron phosphate batteries account for 42%, and other types of batteries such as lithium titanate account for 2%. At present, more than half of portable energy storage uses ternary batteries, which have higher energy density, operating voltage and better low temperature performance than lithium iron phosphate batteries.

At the same time, under the trend of high nickelization and decobaltization, ternary lithium batteries are expected to further improve energy density and reduce costs. It is expected to drop to a level similar to that of lithium iron phosphate by 2030. From the packaging form, it is mainly a 18650 cylindrical battery. JACKERY, EcoFlow, Goal Zero, ETAKER, ALLPOWERS and other companies mainly use ternary cylindrical batteries.

The advantages of lithium iron phosphate lie in high cycle life, high safety, and higher cost performanc
e. At present, many companies use lithium iron phosphate batteries, such as TYCORUN ENERGY, ANKER, BLUETTI, CTECH, BEESTE and other brands.

At present, the portable industry is still in the early stage of industry development, and there are many companies participating in the market, but the market structure has not yet been formed. Only JACKRY and EcoFlow have a relatively high share. With the continuous high growth of the market and the continuous influx of new companies, competition will be further intensified, and the pattern will become clearer.