Portable power supply products manufacturing end and market space

In recent years, with the increasing demand for outdoor electricity and the occurrence of multiple natural disasters, emergency backup power has gradually become an important spare supplies in family life, portable power supply industry has been developing rapidly.

Data show that in terms of shipments, only 52,000 units of portable power supply devices were shipped globally in 2016, and shipments reached 4.918 million units by 2021, a year-on-year growth of 135.5%. In terms of market size, the market size of global portable power supply is only 0.6 billion RMB in 2016, and has reached 11.32 billion RMB in 2021.

Portable power supply manufacturing end in China

In terms of the market, the portable power supply industry currently presents a regional competition pattern in which the manufacturing end is in China and the consumer end is in other countries. The global portable factories are mainly distributed in China, accounting for more than 90% of the production and shipment.

The second is the demand of the application market. As the largest application market, the United States and Japan have sprouted some private brands, occupying a small part of the market, however, some of its brands, such as Goal Zero, choose to adopt the production mode of OEM by Chinese enterprises, while other brands also adopt the mode of independent research and development and production.

From the sales side, at present, the United States is the world’s largest portable power supply application market, mainly due to the high proportion of outdoor travel of American users, which is close to 50%. In 2021, the proportion of applications in the world will reach 45.2%;

The second is Japan, which accounts for 27.8% of the application end in the global emergency field, mainly due to the frequent occurrence of disasters and accidents such as earthquakes in Japan, and the high demand for emergency power equipment. In Europe, Canada and other places, the main demand is still for outdoor activities and emergency response.

China’s portable power supply industry is an industry with obvious export-oriented characteristics. More than 90% of the output of the whole industry is exported. It is a major manufacturing country and a major exporter of portable power supply in the world. In 2016, the total shipment of portable power supply in China was 48000 units, and in 2021, the total shipment will reach 4.461 million units, with a compound growth rate of 147%.

With the prosperity of outdoor camping and other activities in China under the epidemic situation, the market is gradually expanding and has huge development potential. China will be a very potential consumer market for portable power bank in the future.

Since most portable power bank products in the world are produced in China, the Chinese market is mainly analyzed from the output value. Under the positive influence of the development of lithium battery industry, the output value of portable power banks in China has grown rapidly. In 2021, the total output value will reach 9.37 billion RMB. With the pull of the downstream application market, the industry will continue to maintain high growth.

Capital markets fiery

There are many portable power banks with low threshold, low industry concentration and fierce market competition. From the perspective of enterprise shipments, Jackery has the largest market share, accounting for 13.5% of global shipments in 2021, followed by Zhenghao Technology, Deran Minghai and Anke Innovation. Among enterprises in other countries, Goal Zero has the largest market share, which is mainly manufactured by Haopeng Technology and Boliwei in China.

As some battery manufacturers, power supply manufacturers and power bank manufacturers also have the technical foundation and ability to enter the market, there are many small and medium-sized enterprises in the entire portable power bank market, and the shipments are relatively scattered, with CR5 only accounting for 34%.

From the perspective of business revenue, Jackery still ranks first. In 2021, it will occupy 22.3% of the global market share, while the price of products with different capacities of portable power bank products will vary greatly. In addition, most of the bottom enterprises have small capacity products, and they will enter the market through low price competition.

Therefore, the top five enterprises in the industry account for more than 50% of the market share in operating revenue. In the short term, the market may be more fragmented. But in the long term, with the volume and price of the leading enterprises rising, the industry concentration will further increase.

Under the background of rapid growth of market scale, a large number of enterprises focusing on portable power bank, lithium ion battery enterprises, other cross-border enterprises and others have entered the field of portable power bank. According to incomplete statistics, China’s portable power bank has more than 100 brands, here are top 100 portable power station companies in China.

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In addition, before 2021, most portable power bank products use high nickel ternary cylindrical lithium-ion batteries, with very high energy density. But this year, with the rise of lithium carbonate price, the price of the entire battery is also rising. In order to reduce the cost, the application of lithium iron phosphate in portable power station has gradually increased, and a large number of battery manufacturers have expanded portable power station as a key market. Including odm lithium ion battery pack manufacturer TYCORUN ENERGY portable power station is also using lithium iron phosphate battery because of higher safety.

Portable power station market space is larger

Application field trend prediction

In the field of outdoor activities, outdoor leisure includes camping, RV, road travel, mobile phones, computers, tablets, drones, lighting, photography and many other scenes, It is expected that in the future, outdoor activities will still be dominated by outdoor leisure, while outdoor operations will be dominated by high-capacity products, which will also occupy a certain outdoor market share. It is estimated that by 2026, the new demand for outdoor activities will reach 12.34 million units.

From the perspective of market space, the number of outdoor activity families in the world will be about 150 million in 2021, with a market penetration rate of only 2.3%, it is estimated that by 2026, the total number will reach 193 million households. If the life cycle of portable power bank equipment is 3 years, its outdoor activity market penetration rate can reach 13.9%.

In the field of emergency power, with the gradual popularization of emergency standby power supply and the gradual substitution of portable energy storage products for small oil fired generators, the demand space of portable energy storage products in the emergency preparedness market will be wider. It is estimated that by 2026, the new demand in the global emergency field will reach 11.06 million units.

From the perspective of market space, in 2021, the total number of households required in the global emergency field will be about 110 million, and the market penetration rate will be only 3%, it is estimated that by 2026, the total number will reach 140 million households. Based on the life cycle of portable power station equipment being 3 years, the market penetration rate in the emergency field can reach 19.1%.

Forecast of global market size

It is estimated that by 2026, there may be more than 27 billion Internet of Things connections. The advent of the Internet of Things era will further promote the per capita power demand, especially the increase of per capita portable power demand. After the cost of portable power station based on lithium batteries is further controlled, there will be large-scale replacement and new users will increase.

Under the influence of the epidemic, long-distance travel is limited to a certain extent, the “camping” economy is gradually hot, and the demand for portable power station equipment has increased, it is estimated that the shipments of portable power stations in the world and China will reach 29.4 million and 27.11 million respectively by 2026, and the compound growth rate of global shipments is expected to reach 39% from 2022 to 2026.

With the increase of the capacity of portable power station equipment, the average price of high-capacity products will increase, but the low capacity products will decrease with the decrease of upstream battery costs.From the overall trend, the average price will still show a rising trend, and the overall market size will also continue to rise. It is estimated that by 2026, the market size of the global portable power station will exceed 80 billion RMB, and the total output value of the Chinese market will reach about 70 billion RMB.

Substitution of portable power station for small oil fired generator

In 2021, the global shipment of traditional oil fired portable generators will be 2.315 million, with an overall market size of 115.75 billion RMB. Portable oil fired generators will be the main products, with a unit price of about 2000 RMB. DuroMaxPower, Generac and Honda will be the main brands.

As portable power bank equipment gradually replaces small oil fired portable generators, its market scale will decline, however, due to the high price of portable power bank equipment with large capacity, some high-power fuel generator products will still have a certain market space. It is estimated that by 2026, the shipment volume may fall below 9 million units. If you want to know more about TYCORUN ENERGY’s portable power station, please contact us.